Welcome to Arif Khan's blog where he writes about everything digital, creativity, education and some personal notes. More →

January 30, 2011

Blog report card: Full year 2010


One full year has passed since I started blogging at maktion. I remember a friend had asked me last year "What will you achieve out of blogging? Who all will read your blog?" At that time, I didn't have any specific answer but I replied "I don't know! I'm blogging from zero (view) today but if I write sincerely I might be able to generate a decent reader-base who can connect with my thoughts." My friend got partially convinced and wished me good luck.

As a blogger, one should be aware of his/er blogs' health. You are putting so much effort in framing your thoughts, selecting appropriate pictures, writing, re-writing so that you come out with a good post but you should ask yourself 'Is anyone reading?' Being a good writer is great but you also need to showcase your blog to the world, in other words 'Market' your blog so that other people know that you have something that might interest them. Once you start doing such promotions either through word-of-mouth, blog forums, social media, emails, etc the next step is to measure, i.e. analyze your blog reader's behavior.

I have been using Google Analytics since maktion's inception. It's a comprehensive analytical tool which tracks the reader status once you install a small code in your blogs' HTML. Believe me, it's no rocket science! Once you've done this, just log in to your Google Analytics account and see the Dashboard. You will see various tabs, charts arranged by various metrics - Page, Views, Location, Content, Browser, etc. There's just so much for you to explore and if you like numbers and are analytical then you'll enjoy this tool for sure.

Coming back to address my friend's question, I have extracted some basic reports which summarize how maktion has performed in the Full year 2010, i.e. from January 1, 2010 to December 31, 2010. So, let's see this blogs' first report card.


maktion received 10,899 Pageviews which is much beyond that I could have possibly imagined when I had first started! There are many established blogs out there who have done much better but for me this is an achievement. I'm thrilled and excited seeing this 10K + number! In absolute visits, the number if 5,285 Visits making it 2.06 Pages/Visit. On an average, the readers' spent 3 minutes 9 seconds which is again encouraging considering everyone is always in a hurry.


The 5,285 visits came from a whopping 93 countries/territories. I just can't believe this but yes it's 93 countries from where maktion has been seen and possibly read. The top 3 countries are: India, USA and UK.


If I dig a little deep, the 93 countries translate to 822 cities across the globe. I am now floored. I just wish I could interact with each one them.


Finally, looking only within India, visits have come from 92 cities which as you can see above is spread pan-India! The top 3 cities are: Mumbai, New Delhi and Bangalore.

I can go on and one sharing more statistics from the Dashboard but I think what I have shown above is good enough for maktion's first Blog report card for full year 2010. I feel like sharing this achievement with my friend and saying "Although little, but maktion is making a mark on the web." The figures are a reflection of how much the content is accepted and definitely encourages me to give even better content to my readers. I want to thank each one of you for spending time, reading something of your interest, referring to your friends and proving me regular feedback. I hope to serve you with even more interesting posts in 2011. Do post a comment below on what you have enjoyed the most at maktion.

January 26, 2011

My 10,000th tweet - What does this mean?


Today is January 26, 2011 - India's 62nd Republic Day and as the day progressed I realized that I would be touching the 10,000 mark on twitter! Now, personally I don't believe that numbers be it your grades, or milestones matter much as I've always believed that these are just reflections of you, your act, your performance at that particular moment of time which eventually evaporate unless you're a Shah Rukh Khan or a Sachin Tendulkar.

January 23, 2011

A 360° customer experience at Sunayan Optics


In today's world, Customer Relationship Management (also: CRM) is becoming more and more important in light of  the n number of options a customer has today, customer satisfaction and competition. I came across one such incident which highlights the importance of a good service. It may seem a little long but read for a practical account of a 360° customer experience.

January 15, 2011

Starbucks latte on Moon & Mars, not India!


If somebody asks you to go out for a cup of coffee then which 2-3 names come to your mind first? BaristaCafe Coffee Day, or perhaps Leopold Cafe down south? Well, ask this to anyone here in Mumbai and chances are 90% will say one of these three names, especially of the former two who have significantly expanded their market presence in the last 3 years ever since there were speculations of a global coffee giant wanting to enter India.

January 9, 2011

RA.One - An electrifying start!


Come 2011, you wake on the second day of January and see your favorite star SRK in a dazzling superhero suit on the front page of the Sunday Times of India, how do you feel? - Electric! Awesomeness! Yes folks, RA.One has arrived! Although not literally as it's release is scheduled somewhere around Diwali (October). I wanted to write about RA.One on the same day, however I waited till today to see the response and then write rather than simply posting a fans' loud cheer!

January 1, 2011

Project \W/ings - New maktion

BThe wait is over! Like you, I'm very thrilled as today is maktion blog's first birthday! I'm going to write very less today and will leave the rest for you to explore. Project \W/ings is my gift to maktion, to you. So, go play with your new maktion! :)
Be creative, have fun!
@arifkhan7