|Ludo Game Set | Source: Motherland Nigeria|
The craze for Ludo is so much among my cousins that while talking with me on phone, they asked whether it'll be fine to buy a wooden Ludo board game set from Manali or if they can get it in New Delhi? Frankly, I had no clue and replied let me see and get back. Next? I did a Google search:
|Google.co.in Search results|
I wasn't surprised with search results as I knew these trade sites (in red box) would come up and I won't get my answer. No doubt these websites have done a fab job in capturing SEO and showed up on Page 1 of Google search but I run away from such sites as they are so cluttered and always appear to be forcing their products on you. I certainly wasn't looking for this as I only wanted to know where in New Delhi can one go personally and buy a wooden Ludo board game? I don't think that was a difficult question but then the search algorithm, keyword optimization, etc do make search results still appear non-human. I decided not to use any other combination of keywords and immediately tweeted out:
I composed a clear question and tagged a few Delhi folks whom I know as that would fetch me precise responses (called targeting). And whoa, I got a stream of responses from known and unknown connections. In total, I got responses from 7 different people. See the complete conversation stream at the end of this post. This was way better than the plain Google search results as it allowed me to understand which area and even which store is one likely to find the wooden Ludo board game. Based on the responses, here are the shop names (nice and clear):#Delhi friends, do you know any shop from where one can buy a wooden #Ludo game set? @VishalGaba @natashabadhwar @Javed_Del @bakshiatul
— Arif Khan (@arifkhan7) July 8, 2012
- Dilli Haat (handicraft shop)
- People Tree, Connaught Place
- Sadar Bazar
- Ramchander & Sons, next to Odeon Cinema/Croma, Connaught Place
As the options are many (from zero earlier), I'm sure my cousin M would be able to find the wooden Ludo board game. One friend Sumit Chakraborty (Follow @scdelhi) even offered to get the Ludo set and courier it to me which I thought was very kind of him to say.
So, how did this all this happen? I feel I've also helped these guys at some point or the other and its human psychology to reciprocate good experiences. Not everyone will respond and help but if you nurture a good list of connections, help them when they need something, then you can really bank on them whenever you need something fast and precise. Now, you know why I say twitter is powerful? This post is one of the many experience I've had on twitter, and trust me there's much more to twitter if used really well.
You can also see the story on Storify at storify.com/arifkhan7/ludo-search. And, if you want to stay connected, then do subscribe to my Storify page at http://storify.com/arifkhan7. I would love to hear from you about your personal experience of using twitter, do leave a comment below.