May 1, 2013

How to win twitter contests? Be yourself!

April has been an amazing month of sorts. What started off with winning the GOI's hackathon prize ended up by notching a few twitter contest prizes. Now what are these? In simple terms, Twitter contests are a range of activities which facilitate engagement between brands and individuals in form of contests on twitter. There are several types of contests, the most popular ones being replying to the question with a dedicated hashtag, retweet & win type and then photo contests. While there are many posts on how to run a successful contest, I am going to share how to win them as I've seen both sides of the coin. I've handled several twitter prize contests and have also won some in the past, 3 to be precise in the month of April 2013 itself! The secret to win is BE YOURSELF. That's all!




Contest #1 by @Office_Yes
OfficeYes is India’s largest office supplies company who launched a range of school and learning products based out of Gurgaon. They conducted a #SchoolMemory hashtag contest where the participants were asked to tweet something about their cool memories from school days. I don't know how my tweet got picked up but somewhere it resonated well with their contest theme and I got lucky! I hope they send the Batman school kit as it'll go straight to my Batman collection shelf.




Updated (May 7, 2013):




Contest #2 by @OttoInfinito
Otto Infinito is an all day Mediterranean restaurant in the commercial precinct of Bandra Kurla based out of Mumbai. I saw their hashtag #8PlacesToVisit trending in Mumbai and just liked the idea to mention a place where I would like to visit. I looked up the hashtag and many folks were tweeting photos of common landmarks with the hashtag. But, the first place that came to my mind wasn't any of those landmarks. Instead I tweeted a photo of something different, something that I would really like to visit if I ever can - The Wayne Mansion! Little I knew that this original thought would bag a prize a few days later which made mt feel good.






Contest #3 by @BigRock
BigRock is a company who sells domains, websites and web hosting based out of Mumbai. I've always found BigRock taking a different path & coming up with creative web properties and this time they did it once again by announcing their Dunk The Corrupt Neta (politician) interactive game in support of the anti-corruption movement. I had just come back from lunch at work and played this game for 5 minutes. It was no rocket since, just pure fun and the best part? I dunked the Neta fastest in 00:07 seconds! Haha. You too should give it a try and try to beat my score.






So you see how businesses are using twitter to build engagement through contests in their bigger pursuit to build the brand. If you offer positive experiences, then you are essentially creating brand advocates who are very likely to recall you and even recommend to others. Whether it's the plain question answer hashtag contest, or the photo contest or the interactive game contest, businesses look for genuine responses to choose their winners. In all the 3 twitter contest mentioned above, I just answered what I really felt like and was simply being myself. It's not easy when you have thousands of responses coming through. Ask me, it's crazy but some detailed analysis goes in picking winners. Now, with all these contests, there's a little problem. I almost ended up exposing my other identity which I've maintained since childhood! Sssshh, please don't tell anyone, even if you know it! ^oo^


Be yourself,
A.

Image Source: Dribbble

9 comments:

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